The following information is a sample of how Ello's creators think, however, you can scan through the whole document with the original words by clicking on ello dot com. The founders of Ello understand that advertisers run free social networking websites that are bombarding people using advertisements continually throughout the day. Marketers plus data miners analyze everything you do through social pages. Info about you is purchased by info agents and additional ad people.
Perusing through your comments to relatives and friends, compiling your confidential data, profiting from this info plus watching all your thoughts on any social pages unscrupulous on top of being creepy. Social media enthusiasts have to deal with the problem of becoming overly exposed to advertisements plus forfeiting their need for privacy to use so-called "free" social sites.
In What Manner Will this Impact Marketers? This will not impact marketers that much at least currently. Ello is unique and new, you have to receive an invitation to join plus it is at this moment conducting beta testing. This is not the first try for a social website to become be competition for promotion-filled, larger social networking websites.
These features enable it to be a threat for Google's DoubleClick , which is the current top dog with which to do ad serving. But, Atlas does its specific procedure without overly depending on cookies plus by enabling targeting , which is human-based. Facebook social website reports that users' identities won't be provided to advertisers just the audience and interest information is being provided.
This redesigned Atlas helps businesses acquire the attention for certain target groups. It operates over a variety of platforms, digital devices and publishers. This solves many of the problems that happen often as you try to work over a wide range of computers, tablets and smartphones.
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