mardi 13 janvier 2015

How Internet Marketing Firms May Look At Instagram's Audience

By Robert Sutter


Instagram is, without question, one of the most popular applications designed for sharing photos. Anyone who's used the app, at length, will tell you the same and they will assess the various features it possesses as well. However, you must keep in mind that this particular app has more than a few users to account for. In fact, as Internet marketing firms will tell you, its user base numbers have come together to form one of the biggest talking points that this app could ever offer.

The proverbial notch in the cap, as mentioned earlier, is that Instagram has been able to amass 300 million subscribers around the world. What's even more impressive, in my view, is that fact that this exceeds the number of users seen on Twitter. This bit of news has been covered across various news websites, which you can find by simply going online to search. Seeing as how Twitter is no small name, either, this point is especially noteworthy.

In March, a total of 200 million subscribers were observed on the part of Instagram. Of course, it's important to note that Facebook did not purchase the photo-sharing service until the following April. Suffice it to say, improvements were seen in user numbers - firms the likes of fishbat can attest to this - but it's clear that said improvements should also entail functionality related to the app. This is yet another broad talking point for Internet marketing firms to engage in.

Authenticity was spoken about, as Instagram will start to verify the accounts proposed for celebrities. This isn't unlike the systems that Facebook and Twitter alike have integrated; these help to keep communication between well-known figures and their fans as seamless as possible. Hopefully verified badges help to clear any confusion users may have. They may also work to keep Instagram users engaged in this app throughout the long term.

Facebook has become one of the strongest platforms out there, and its influence on Instagram cannot be disputed. Instagram's broader audience is a strong point to associate with the photo-sharing app, so who knows what will happen in the next few years? I believe that only improved results will surface. Given the fact that most people would rather spend time looking at photos than reading walls of text, Instagram only has the potential to move up.




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