When it comes to online marketing, the landing page plays a vital role and will usually determine how successful PPC adverts are at the end of the day. A landing page is any page that a visitor will land on or will be directed to once they have clicked on an advertisement hyperlink either in search results or on a webpage. This page allows you to capture your visitor's information and if well created will usually lead to increased ROI on your paid ads.
Content - Make sure that you create unique, important and useful content for the landing page. Never duplicate content that's already in your site and put it to use. When creating this content, you should make sure you keep your offer consistent from the word go.
Whatever content (the text and key words) you've used in the advertising need to show up in your landing page also. In addition, it's essential that your content sells your unique characteristics and make certain you use advertising clusters so as to stiffen your visitor's focus.
Create a landing page with trustworthy content - Be upfront about what you do and who you are, Include contact information, Include a map of where you are located, Use friendly words, Be clear about your sales ask or lead generation
Be sure your landing page doesn't conflict with your advertising copy. When someone clicks on one of your advertisements, they shouldn't be surprised or disappointed when they reach your page. For instance, in case your advertising assures a discount code, you need to make this code easily evident in the webpage. Otherwise, visitors may feel like they're being swindled or misled, which really isn't the feeling you want to create.
To ensure that your landing page is optimal and cuts across all platforms for improved ROI on all your paid ads, you will need to consider optimizing it for mobile devices. This way, visitors can easily access your ad landing page regardless of the device they are using. By following these tips when creating your landing page, seeing better results is almost guaranteed. Take time today and optimize your landing page for better results.
Content - Make sure that you create unique, important and useful content for the landing page. Never duplicate content that's already in your site and put it to use. When creating this content, you should make sure you keep your offer consistent from the word go.
Whatever content (the text and key words) you've used in the advertising need to show up in your landing page also. In addition, it's essential that your content sells your unique characteristics and make certain you use advertising clusters so as to stiffen your visitor's focus.
Create a landing page with trustworthy content - Be upfront about what you do and who you are, Include contact information, Include a map of where you are located, Use friendly words, Be clear about your sales ask or lead generation
Be sure your landing page doesn't conflict with your advertising copy. When someone clicks on one of your advertisements, they shouldn't be surprised or disappointed when they reach your page. For instance, in case your advertising assures a discount code, you need to make this code easily evident in the webpage. Otherwise, visitors may feel like they're being swindled or misled, which really isn't the feeling you want to create.
To ensure that your landing page is optimal and cuts across all platforms for improved ROI on all your paid ads, you will need to consider optimizing it for mobile devices. This way, visitors can easily access your ad landing page regardless of the device they are using. By following these tips when creating your landing page, seeing better results is almost guaranteed. Take time today and optimize your landing page for better results.
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