If you are trying to generate leads and sales, Pay Per Click advertising is one of the fastest, cost-efficient ways to do so. With an excellent Adwords campaign you can quickly generate a lot of high quality, high converting traffic. On the other hand, a campaign that is not optimized can be a huge money sink and send you irrelevant traffic that costs more than you should be spending. To make sure your campaign is performing exactly how it should here are a few mistakes you should avoid:
To make sure your campaign is performing exactly how it should here are a few mistakes you should avoid: If you are not sure if you are wasting money on your PPC campaigns the best thing to do is let an expert examine your account and determine what can be optimized. To see if you are throwing money away in your Adwords account, visit Best Bail Bond Ads and request a free (PPC) pay-per-click account audit from a Google Certified Partner.
Another huge factor that determines your quality score (and ultimately how much you pay for each ad) is the clickthrough rate (CTR). Your CTR is the percentage of views which actually click on your ad and visit your site. The higher your CTR, the less you have to pay for your PPC campaign.
The more popular the term, the higher the costs. The less relevant the ad content, the lower the ranking. In other words, you could spend a lot on a keyword and, without the right ad content, get little or nothing in return. Determining the effectiveness of your ads is also critical.
One of the biggest indicators that you should pay attention to with your bail bondsmen pay per click advertising campaigns is the Quality Score. The higher your quality score, the higher you appear in the search engines and the less you have to pay for each click. Unfortunately most businesses do not effectively optimizing their landing pages which can result in massive wastes of money-even as much as 30% of your budget being thrown away. Needless to say, staying current can result in a significant savings and subsequently lead to more sales for the same ad cost or less.
To make sure your campaign is performing exactly how it should here are a few mistakes you should avoid: If you are not sure if you are wasting money on your PPC campaigns the best thing to do is let an expert examine your account and determine what can be optimized. To see if you are throwing money away in your Adwords account, visit Best Bail Bond Ads and request a free (PPC) pay-per-click account audit from a Google Certified Partner.
Another huge factor that determines your quality score (and ultimately how much you pay for each ad) is the clickthrough rate (CTR). Your CTR is the percentage of views which actually click on your ad and visit your site. The higher your CTR, the less you have to pay for your PPC campaign.
The more popular the term, the higher the costs. The less relevant the ad content, the lower the ranking. In other words, you could spend a lot on a keyword and, without the right ad content, get little or nothing in return. Determining the effectiveness of your ads is also critical.
One of the biggest indicators that you should pay attention to with your bail bondsmen pay per click advertising campaigns is the Quality Score. The higher your quality score, the higher you appear in the search engines and the less you have to pay for each click. Unfortunately most businesses do not effectively optimizing their landing pages which can result in massive wastes of money-even as much as 30% of your budget being thrown away. Needless to say, staying current can result in a significant savings and subsequently lead to more sales for the same ad cost or less.
About the Author:
Robert P. Williams, Owner of Best Bail Bond Ads Offers a Free "No Obligation" Mini Audit to help you evaluate how much money is being wasted on your pay per click adwords campaign.
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