dimanche 19 octobre 2014

Google Launches Phone Call Tracking For Webmasters

By Bilal Hamdan


Walmart has just launched its innovative Savings Catcher, a killer app that is possibly the very best thing to come to the world of retail in recent years. The app takes an old-fashioned philosophy and adds a new high tech twist to it. Walmart's best charge guarantee is not exactly revolutionary. The "lowest charges, anytime" mantra has been a part of Walmart's core philosophy since the 60s, and the idea that purchasers are price conscious has been around for as long as money has existed.



Webmasters can add a little code to their website which will allow them to track when calls were made by users who clicked on a phone number. In addition, the code makes it possible for webmasters to track users who dial the number manually too.

All purchasers are required to do is download the app, then make use of their phone's camera to scan the QR code on their receipts. The app will process the information on the receipt, and assist them to make sure that they're getting the best charges for the item.

Walmart will make use of the information they collect from the app - such as region data, the things that the customer buys, and how often they shop, to provide users with targeted discounts and unique offers. In addition, purchasers may make use of the app to compare charges, check stock levels at their nearby outlets, and even refil prescriptions. This app is like a low-friction benefits program, but with so many additional facilities that the value proposition is a lot simpler to sell.

Users are giving up a lot of private information as they make use of the app, but they're unlikely to mind considering the monetary savings, convenience, and flexibility of the system. This is something that seriously makes shopping better for purchasers.

Google has lately introduced a new option to AdWords that will permit webmasters to track call conversions on their web pages. The option will reveal which keywords are driving calls, and permit webmasters to track not just how many calls they are getting, but also which stage in the sales funnel the calls are getting from, and which keywords are inspiring purchasers to pick up the phone.




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