mardi 23 décembre 2014

How A Long Island Advertising Agency May Bolster NXT

By Robert Sutter


If there's one thing that can be said about NXT, as a brand, it's that it has earned quite a bit of popularity over the past couple of years. Even though it may be a training ground, there's nothing that can change the fact that it has been able to evolve. It's a point that just about any Long Island advertising agency can attest to as well. It can be marketed better, though, and I believe that the services of the agency in question can prove to be quite useful.

For those who do not know, NXT is a wrestling show that is exclusive to the WWE Network. It is designed to showcase the future talents of the company, who will then be called up to television in order to perform in front of a broader audience. In this sense, NXT can be considered an underground phenomenon, which isn't terribly far off of the mark. Nonetheless, it has gained tremendous traction and I believe that quite a few methods ensured this.

I believe that the most striking example would be the allowance of an NXT tag team match on RAW. What happened was, to hype the live special event known as NXT Takeover 2, a total of four NXT wrestlers worked in front of a live crowd on RAW. The fact that they were given valuable TV time speaks volumes about the faith that the company has in its own farming facility of sorts. Of course, like with anything, WWE's marketing of NXT can be better.

To say that WWE would be wise to market its products outside of its TV time would be an understatement. In fact, I could see more commercials on loosely related TV channels and ads on YouTube videos. If a Long Island advertising agency looks deeply into the content of WWE, I am sure that NXT will be a standout. With this in mind, it wouldn't be unfathomable to see firms such as fishbat promote NXT as one of the biggest selling points of the WWE Network and the company as a whole.

Professional wrestling fans can enjoy NXT and there are many reasons for this. Keep in mind that it feels very old-school, in regards to the environment, which is surprising given that WWE is a worldwide conglomerate. Of course, the material showcased on NXT is engaging as well, which is a point that very few will argue with once they're exposed to it. This program can become bigger, provided there are enough eyes placed upon it.




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