jeudi 15 janvier 2015

How To Use A High Converting Video Sales Letter To Promote Your Product

By Jashua Moses


When Google paid $1 billion to buy YouTube several years ago, that decision was actually very logical. Many people didn't understand why Google would make such a big investment into a new company. However they were able to see something that few others did at that time. These days, videos are even more popular than search engine searches.



Videos have started becoming even more popular than simple online searches, and tens of thousands of videos are being watched every single minute of every single day. The right video can even go viral, driving a large amount of traffic to your website.

But for a sales page, you need to create a not just viral video, but one that's motivating, making people want to buy. Here's an overview of the things you need to do in order to create a highly converting sales letter that will allow you to sell a greater number of products every day.

The very first step of the process is to comprehend the benefits your product brings, and then be able to state those clearly in the video. While there are some people who are interested in the product's features, what the product will do for them is far more interesting and exciting. A number of people don't enjoy reading sales letters, especially the longer ones. It doesn't even matter if the letter is written by a top quality writer.

Video is capable of using sounds, imagry, and can connect with sensory perceptions in a manner that a simple sales letter is unable to match.Thus, when you set out your video for your sales letter, it should match up with what you've written on your sales page. You should also use a professional speaker to get across the information, as well as using upbeat music in the background.

Although this might appear to be a lot of work, it really isn't all that difficult to do. If you have some kind of video making software such as Camtasia, you can create a very professional video. Also, if you can get a professional voice over made, you will increase the chances that your screen capture PowerPoint presentation will make a high number of product sales for you.




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