lundi 5 janvier 2015

Using Facebook Paid Ads To Get The Best Return On Investment

By Kamil Samara


In order to discover how profitable a paid campaign is, a metric known as the return on investment (ROI) is used. One of the best advertising platforms for an exceptionally high ROI is Facebook, this is especially true if you use all the features to your advantage.



There are many ways to increase the ad ROI on Facebook. Some of the following techniques will work better than others.

Make sure to carefully reviews the ad dimensions. There are amazing targeting opportunities that will determine how effective your campaigns are. Select the best location for your target audience, right age group and some interests. A general audience isn't what you want. It's important to dig deeply inside a specific niche. The more specific you can be about the characteristics of your audience, the higher your ad ROI is likely to be.

You need to also think about your design to get the most clicks for your paid Facebook ads. Choose bright, high quality photos. Make sure to have an eye-catching design. That's the best way to get people's attention on your ad. They have a Facebook news stream loaded with interesting content. If you want to beat your competition, you're going to need to find a way to really stand out from the crowd.

Be sure there is a call to action included in your ad, if you want to achieve a high ROI. You need to tell your audience directly what you would like them to do. If you don't your paid Facebook ads are not going to be as meaningful. The text on a Facebook text does of course need to be very brief. However, it's still possible to provide your audience with some direction.

While your ad is running you will need to keep track of it to determine how profitable it is. You can use Facebook's built in metrics to track a campaign. Using these will help you to determine which campaign is performing While your ad is running you want to make small tweaks to see if it can be improved and reach a larger target audience.




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