mercredi 24 septembre 2014

A Buy Button Has Been Introduced By Twitter

By Bilal Hamdan


One of the best things about Twitter is that this company is always coming up with innovative strategies to help people that have e-commerce businesses. They have now enabled a handy buy button which you can use for in-tweet transactions which makes making money on the web so much easier. You can also use this on any smartphone, including androids and Apple phones, and is being used by a select few individuals during this initial testing phase. Partners such as Fancy and also Stripe are taking part in this initial testing.



When people tap the buy button they will be able to enter shipping and payment information. After that the order information will be sent to the seller. Users will not have to re-enter their information for a future purchase as it will be stored.

All of the social networks, including Pinterest see the making of their platforms into e-commerce sites as the wave of the future, where if they fail to take advantage of the wave, they may miss out altogether. It would be safe to say that they all are into some sort of a plan or are experimenting with an e-commerce ability, but as of yet none of them have a real concrete plan of implementation.

You would have to say that Twitter is out in front, as they are actually testing a live platform, and probably in the correct area too. Interestingly enough many of the users of the social media sites such as Twitter and Facebook already use an embedded link to divert buyers to another source where they can purchase products, it is just that by having their own direct purchase links, the social media sites can charge a fee, where as now they cannot.

This will allow people to buy more freely when they are on Twitter. They won't have to go to another website to do so. This will free up more time which will be a good thing. As time goes on, Twitter keeps getting more and more exciting. There is more you can do on it and more ways to connect. It will be interesting to see what they will do in the future.

Twitter will need to guarantee individuals that it is secure to purchase merchandise this way. Twitter will have assure these shoppers that their details are going straight to the business and that it won't be used for something else. It is extremely important that this social media site does this so shoppers do not have to be concerned that it will be in unscrupulous hands.




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