FaceBook is one of the world's largest social media platforms and its growth will not be stopping any time soon. This is great news for those who run and promote events. After all, they are able to gain access to a wide range of people who are ready to attend after getting an invite. This sounds like a great idea, but it wasn't possible for them to do until recently. FaceBook has changed its features around to accommodate those who promote the events and want to gain access to people who can attend and enjoy the events.
The biggest issue with events is that people miss the notification for them or they don't check which events they have been invited to. They miss out on something because they did not think to check into it. This is hard because people depend on event RSVPs for a head count.
FaceBook included the change because the news feed is the number one place for getting people to come and join in. People spend most of their time fiddling through their news feed throughout the day.
Facebook ads are clever in that they appear along with the regular news feeds, making them less invasive and more acceptable to audiences. But perhaps the most powerful feature of Facebook ads is the insights that appear with the ad. For example, an ad for a beauty cream would show how many of your friends liked the product. With events, it's practically the same. You are given insights on who among your friends are attending the event and how many people are attending it. And you know how it goes, more people are inclined to attend an event if they see that some of their friends are also going.
Insights for Events will show the number of people who have seen links to events on the Facebook platform, as well as the number of people who have viewed events, and the number of times the event has been joined, saved or had a "maybe" response.
Spreading the word about events via Facebook used to be a difficult process, and one that relied a lot on manual invites. These new features should make it much easier to get your events in front of a large interested audience, and will make promoting events to a targeted audience a relatively friction-free process. Whether it makes up for the decreasing reach of pages remains to be seen, but it is good to see that Facebook is trying to help brands promote their upcoming events.
The biggest issue with events is that people miss the notification for them or they don't check which events they have been invited to. They miss out on something because they did not think to check into it. This is hard because people depend on event RSVPs for a head count.
FaceBook included the change because the news feed is the number one place for getting people to come and join in. People spend most of their time fiddling through their news feed throughout the day.
Facebook ads are clever in that they appear along with the regular news feeds, making them less invasive and more acceptable to audiences. But perhaps the most powerful feature of Facebook ads is the insights that appear with the ad. For example, an ad for a beauty cream would show how many of your friends liked the product. With events, it's practically the same. You are given insights on who among your friends are attending the event and how many people are attending it. And you know how it goes, more people are inclined to attend an event if they see that some of their friends are also going.
Insights for Events will show the number of people who have seen links to events on the Facebook platform, as well as the number of people who have viewed events, and the number of times the event has been joined, saved or had a "maybe" response.
Spreading the word about events via Facebook used to be a difficult process, and one that relied a lot on manual invites. These new features should make it much easier to get your events in front of a large interested audience, and will make promoting events to a targeted audience a relatively friction-free process. Whether it makes up for the decreasing reach of pages remains to be seen, but it is good to see that Facebook is trying to help brands promote their upcoming events.
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