jeudi 4 septembre 2014

Valuable Advice About Video Marketing For You

By Jacquelyn Tealer


Competition in online businesses is tougher than ever before. You need to take full advantage of all marketing tools at your disposal, including video marketing. This article can assist you in making a video so you will be able to advertise your business. You want to make sure that you put out videos regularly. Once people have seen your video and are familiar with it they will more than likely stop watching it. Posting new material will keep your viewers coming back to see what kinds of new things you are promoting.

Interviews make great videos. Have a friend or a colleague interview you if you want to give some details about your business and products or interview some customers if you want to share some original reviews of your products. If possible, find an expert in your field who is willing to be interviewed on your products.

If you offer services to your customers, the best way to give them an idea of what you do is to create a video that documents the different steps you take to perform this service. You should have a friend follow you with a camera the next time you perform this service for a customer.

Product manufacturers or resellers should create videos showing how the product can be used in alternative ways. For example, while duct tape is great for ducts, Duck Tape has created how-tos for a million other projects, even how to create a wallet! This leads to amazing viral video success on their part.

If you have a brick and mortar store, don't think online videos can't work to promote your business. They can, and do. Start with a video tour of your shop, introducing yourself and showcasing your best products and services. Done correctly, video marketing can help personalize your business and reach new customers. So, turn on that camera and show the world why they should trade at your shop.

Place a screen capture of your company's website in your videos. This helps viewers realize how you have your site designed. Screenshots are also valuable in instructional videos. Simply figure out how to save your screenshots and splice them into the videos using your editing software.

To supercharge your video marketing efforts consider running a video marketing campaign. With a video marketing campaign, you will offer daily videos that will be shared on your website as well as on video sites such as YouTube. Do not forget to share your videos with your customers using email and social media.

Product manufacturers or resellers should create videos showing how the product can be used in alternative ways. For example, while duct tape is great for ducts, Duck Tape has created how-tos for a million other projects, even how to create a wallet! This leads to amazing viral video success on their part.

Now that you read this informative article, you are ready to start video marketing! Be sure to keep learning, though. There's so much to learn! Your marketing campaign will definitely be much more effective as you learn more.




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