Have you ever advertised on Google before? If you have, you know that the amount of space that you have for your advertising space is limited. There is no way to add the fact that you are offering free shipping, or if you are running a special this week, because you don't want to disrupt your advertising creative which may be converting very well. If this is the case, you will be excited about this new release from Google adding a callout function on each of the ads that you place. The following is an overview of how this will work, and how it may benefit you, using this new callout function.
Today, Google has made this much easier, helping advertisers by adding what are called callouts. This is an additional area of space that people will see when you are advertising which can allow you to display promotions, sales information or if you are offering free shipping. Here's an overview of what Google Adwords has done to improve your ability to make money on the web.
Google Adwords Callouts
If you would like to improve your click through rates using the new callouts on Google AdWords, you should take advantage of this new technology that can help you make more money. They will have their latest extension released to the public over the next few weeks, making it even more exciting for individuals that spend the majority of their advertising budget using Google AdWords.
As all advertisers recognize, as does Google, your CTR is a very important component of your advertising success. Obviously, you have to have a highly converting landing page, and products and services that offer exceptional value, to expect sales from the targeted visitors that click through to your site. However, your CTR, the number of people that actually gets your landing page, is equally important, and with the addition of the callout extensions, you could potentially see a dramatic increase in the number of people that click on your ad and buy what you have to offer.
If you have been advertising with Google AdWords over the last two years, you know that they make changes from time to time. It is very common for them to implement these changes on a small scale, and then release them to the general public. Google has recently introduced something called callouts on their advertising platform. It is a new ad extension that allows any advertiser to have much more advertising space to offer promotions, sales and free shipping.
Today, Google has made this much easier, helping advertisers by adding what are called callouts. This is an additional area of space that people will see when you are advertising which can allow you to display promotions, sales information or if you are offering free shipping. Here's an overview of what Google Adwords has done to improve your ability to make money on the web.
Google Adwords Callouts
If you would like to improve your click through rates using the new callouts on Google AdWords, you should take advantage of this new technology that can help you make more money. They will have their latest extension released to the public over the next few weeks, making it even more exciting for individuals that spend the majority of their advertising budget using Google AdWords.
As all advertisers recognize, as does Google, your CTR is a very important component of your advertising success. Obviously, you have to have a highly converting landing page, and products and services that offer exceptional value, to expect sales from the targeted visitors that click through to your site. However, your CTR, the number of people that actually gets your landing page, is equally important, and with the addition of the callout extensions, you could potentially see a dramatic increase in the number of people that click on your ad and buy what you have to offer.
If you have been advertising with Google AdWords over the last two years, you know that they make changes from time to time. It is very common for them to implement these changes on a small scale, and then release them to the general public. Google has recently introduced something called callouts on their advertising platform. It is a new ad extension that allows any advertiser to have much more advertising space to offer promotions, sales and free shipping.
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