samedi 30 août 2014

Building Good Bilingual Strategic Communications

By Marlene Blevins


Strategic communications are the measures taken to ensure there is good planning on issues like public relations, advertisings and management communication. Bilingual strategic communications are the plans in the in strategic communication when available in two different languages. Some organizations operating in an area where two languages are commonly used, it would be necessary to write the plans correctly in both languages.

Professional Communicators may be necessitated by the layout of professional communications in the plans. This in itself gives confidence that a good image is portrayed and that the impression made is good and lasting. The communicators, an integral part of the organization, may come in form of language translators who are experts in the languages in question.

In building a good bilingual communications system, you should have a strong foundation. For continued growth and good performance, good communication strategies are of essence. A well defined communication course of action with clearly stated purpose, mission and the objectives aimed to be achieved will have many benefits to the company. Lack of clear communication can lead to confusion within the organization which is very costly in terms of money and time.

Proper management of the integrated system adopted by the firm bores discipline in the firm. The situation is complicated by existence of two command languages in the same organisation. The presences of adequate plans to take care of the situation, usually bilingual communications systems, make things better. The set management communications may then be fully complied with.

Getting the rights tools is the next step in building a good system. A model of what/who/how should be used. This "what" model gives the experiences together with messages you intent to make. The ways of creating that model is "How" and the individuals to be used in the process constitute the "Who". That is the first step in getting to create a great bilingual communications strategy.

The "what" captures decisions to be made on the reasons consumers should buy products from you and the information about your business that will be shared with the public. On the "How" weaknesses and strengths of different channels of communication at your disposal are explored. The audiences you are targeting are the "Who".

Once you are done with the tools you should start the development process. This is a lengthy process with different stages starting with the plan approval, where the whole plan is proofread and given a go ahead, then project initiation. It does not stop there with the next step being the concept development followed by creative development. The last step is production and distribution to all staff in the organization in the language they understand. The governance and metrics of performance should be clearly stated.

Creating the best of the bilingual strategic communication needs a dedicated team with the correct adornment in terms of skills required. Passionate employees will be better placed to develop excellent plans. This serves to reduce pressure on the leadership of the firm to make appointments for the most skilled leader in communication strategies for maintenance of the organization's system of strategic communication.




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