When you are doing online advertising, especially on Facebook, you are going to consider what is called the click through rate. Otherwise known by the acronym CTR, it is the measure of how many people actually click through your link to the landing page for your product or service. A higher the click through rate, the more likely you will generate more revenue when people actually purchase your product or service. Lower click through rates are indicative of advertisements that are not well presented, or perhaps your targeted audience is not that interested in what you have to sell. A recent study on mobile retargeted news feed ads has clearly shown that the CTR is much higher than it should be.
Why Mobile CTR Is So High
With just 6.5% of the news feed ads being on mobiles, the click through rate is still at 8.25% for all clicks. This is remarkable considering the low amount of ads. This is a lot of clicks with any methods when the actual expenditure is so little. Mobile ads are the way of the future with almost everyone getting their hands on a smartphone. With more and more people having smartphones, these ads are becoming increasingly popular and effective.
There is no doubt most marketing campaigns are now focusing on these details in order to start seeing results that are worthwhile. It simply does not get better than this for those who want the best. Marketers around the world have started to tap into this market in order to attract more and more people towards their sales pages. It is a bargain deal in the modern age.
When you look at the actual numbers for retargeted news feed ads on Facebook, specifically for mobile advertising, the numbers are not that impressive. They only make up about 7% of all of the impressions on that advertising network, yet it does have quite a high CTR.
The best way to determine whether or not this type of advertising will work for your products and services is to simply create some campaigns and see what happens. Remember, on a mobile phone, people are more likely to tap on an ad then they would be on their computer simply because that's what we do on our smart phones. The only way that you can determine if a campaign is popular because of interest, even if the advertising is retargeted, is to look at your conversion rates, and the audience you are targeting, to make a final assessment. The success of AdRoll, and retargeted ads, does look promising, and should certainly be a consideration for those marketing on Facebook today.
Why Mobile CTR Is So High
With just 6.5% of the news feed ads being on mobiles, the click through rate is still at 8.25% for all clicks. This is remarkable considering the low amount of ads. This is a lot of clicks with any methods when the actual expenditure is so little. Mobile ads are the way of the future with almost everyone getting their hands on a smartphone. With more and more people having smartphones, these ads are becoming increasingly popular and effective.
There is no doubt most marketing campaigns are now focusing on these details in order to start seeing results that are worthwhile. It simply does not get better than this for those who want the best. Marketers around the world have started to tap into this market in order to attract more and more people towards their sales pages. It is a bargain deal in the modern age.
When you look at the actual numbers for retargeted news feed ads on Facebook, specifically for mobile advertising, the numbers are not that impressive. They only make up about 7% of all of the impressions on that advertising network, yet it does have quite a high CTR.
The best way to determine whether or not this type of advertising will work for your products and services is to simply create some campaigns and see what happens. Remember, on a mobile phone, people are more likely to tap on an ad then they would be on their computer simply because that's what we do on our smart phones. The only way that you can determine if a campaign is popular because of interest, even if the advertising is retargeted, is to look at your conversion rates, and the audience you are targeting, to make a final assessment. The success of AdRoll, and retargeted ads, does look promising, and should certainly be a consideration for those marketing on Facebook today.
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