If you're big on advertising on Facebook, then we have some good news for you. As of recently, Facebook has just announced that they are introducing cross-device reporting for their ad systems. This means you will be able to check how your Facebook ads are doing on just about any device. Before, Facebook primarily asked that you check on one source only.
the reason this is so big is because business owners and marketers are no longer shacked to just their computers. They are boosting their websites and posts 24 hours a day, even if they're waiting at the doctor's office or in the bank line. This will free up a lot of time for marketers who are otherwise sitting down at their desks and checking their Facebook ad reports instead of doing other, more pressing work.
FaceBook has decided to tap into this market and make the most out of this reality. They want to make the integration easier for users and ensure they don't even feel the change as they move from one device to another.
Facebook users own an average of two devices in accessing the site. Marketing efforts, therefore, should be guided by this fact in doing their promotions. Optimizing mobile ads became a priority because it is essential that users see the products in a good light; either on a desktop or through a mobile device. Good thing that Facebook has seen the importance monitoring the cross-device data.
It will be interesting to see what Facebook develops next for their core advertisers. After many of the things that have come out lately, such as boosted posts not doing as much as they used to, Facebook really needs to find new ways to appeal to people. It looks like they're headed in the right direction, but it may take a few more weeks to see.
This type of activity is very common as people move back and forth between locations and between their devices as they interact with different sources of information. The technology is already in place for advertisers to see which device the person sees the ad, and then on which device the product purchase or conversion takes place. This can be very helpful to advertisers, as they will know better how to optimize their advertising so consumers will find them on the next device and how they can give better quality of information.
the reason this is so big is because business owners and marketers are no longer shacked to just their computers. They are boosting their websites and posts 24 hours a day, even if they're waiting at the doctor's office or in the bank line. This will free up a lot of time for marketers who are otherwise sitting down at their desks and checking their Facebook ad reports instead of doing other, more pressing work.
FaceBook has decided to tap into this market and make the most out of this reality. They want to make the integration easier for users and ensure they don't even feel the change as they move from one device to another.
Facebook users own an average of two devices in accessing the site. Marketing efforts, therefore, should be guided by this fact in doing their promotions. Optimizing mobile ads became a priority because it is essential that users see the products in a good light; either on a desktop or through a mobile device. Good thing that Facebook has seen the importance monitoring the cross-device data.
It will be interesting to see what Facebook develops next for their core advertisers. After many of the things that have come out lately, such as boosted posts not doing as much as they used to, Facebook really needs to find new ways to appeal to people. It looks like they're headed in the right direction, but it may take a few more weeks to see.
This type of activity is very common as people move back and forth between locations and between their devices as they interact with different sources of information. The technology is already in place for advertisers to see which device the person sees the ad, and then on which device the product purchase or conversion takes place. This can be very helpful to advertisers, as they will know better how to optimize their advertising so consumers will find them on the next device and how they can give better quality of information.
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