Although Yahoo announced they'd be partnering up with an audience verification service several months ago, this service wasn't live until now. However, media buyers in the US now have access to to the metrics that their partner, comScore provides. Yahoo intends to expand the partnership outside of the US in the future.
What's interesting about these metrics is that they give media buyers the same kind of data they'd get from TV stations. They can see how many people will be viewing the ads, and what the demographics of those people will be. It makes it easy for buyers to choose the best way to advertise. Because fewer people are watching television, it's important for media buyers to find new ways to reach out to potential customers. Yahoo is capitalizing on this need with their new service. They realize that this data will make buyers more likely to make purchases.
Yahoo has had some struggles with ad sales as of late. They believe that this new program will help to revitalize them. They think that there's still a demand for their ad space, and that the problems they've been having are internal in nature.
Whether or not the Yahoo and comScore partnership will pay off remains to be seen. However, what is clear is that many more companies will be making similar partnerships in the future. Media buyers are going to start demanding this kind of data now that they know it can be obtained. Many companies besides Yahoo are striking up similar partnerships. It looks like we're entering a new era of digital advertising. Everyone in the advertising business should pay attention to how things go with Yahoo and comScore in the future. The outcome will be felt on other major sites across the internet.
Yahoo tends to expand what they're doing with comScore in the future. They intend to add services for their mobile campaigns, and to expand their integration in countries beyond the US. It'll be interesting to see the other ways in which Yahoo and comScore use together in the future.
Many digital ad sellers are now trying to work with comScore so that they can provide media buyers with the kind of metrics that they need. They want to be able to give their buyers audience guarantees, and comScore allows that. It's likely that many companies will be following in Yahoo's footsteps in the future.
What's interesting about these metrics is that they give media buyers the same kind of data they'd get from TV stations. They can see how many people will be viewing the ads, and what the demographics of those people will be. It makes it easy for buyers to choose the best way to advertise. Because fewer people are watching television, it's important for media buyers to find new ways to reach out to potential customers. Yahoo is capitalizing on this need with their new service. They realize that this data will make buyers more likely to make purchases.
Yahoo has had some struggles with ad sales as of late. They believe that this new program will help to revitalize them. They think that there's still a demand for their ad space, and that the problems they've been having are internal in nature.
Whether or not the Yahoo and comScore partnership will pay off remains to be seen. However, what is clear is that many more companies will be making similar partnerships in the future. Media buyers are going to start demanding this kind of data now that they know it can be obtained. Many companies besides Yahoo are striking up similar partnerships. It looks like we're entering a new era of digital advertising. Everyone in the advertising business should pay attention to how things go with Yahoo and comScore in the future. The outcome will be felt on other major sites across the internet.
Yahoo tends to expand what they're doing with comScore in the future. They intend to add services for their mobile campaigns, and to expand their integration in countries beyond the US. It'll be interesting to see the other ways in which Yahoo and comScore use together in the future.
Many digital ad sellers are now trying to work with comScore so that they can provide media buyers with the kind of metrics that they need. They want to be able to give their buyers audience guarantees, and comScore allows that. It's likely that many companies will be following in Yahoo's footsteps in the future.
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