Companies are noting significant growth when it comes to investing in mobile ads. They feel it has the potential for massive growth in the present and the future. With so many smart phones hitting the market, there are a lot of potential customers who are ready to accept and read through numerous mobile ads. The potential is endless and a lot of companies are buying into the concept to start making a positive change in their bottom line.
Despite the phenomenal growth of global mobile advertising, it still forms only a small part of total internet advertising, a market which, in 2013, was estimated to be worth nearly $500 billion. However, the total growth, tracking at approximately 3% per year, is being significantly outpaced by mobile advertising.
Advertising has constantly been change as time has gone on and this is one of those changes which are going to render offline marketing increasingly obsolete. It is important to note that offline marketing and general Internet marketing still rule the roost when it comes to advertising budgets around the world. Mobile ads are making a difference and putting a dent into these other avenues, but they are still royalty when it comes to leading the pack.
This impressive growth in mobile advertising reflects the rapidly increasing role of mobile devices as a vital part of advertising, spurred on by operational efficiency as mobile ad campaigns become easier to create and measure. Growth is also driven by an array of developments in the mobile advertising system and the process of reaching large audiences is simplified by consolidation among participants in the market, according to Daniel Knapp, the director of advertising at IHS. He further states that the pervasiveness of mobile consumption has sparked a change in the mindset of marketers.
This desire to pursue mobile ads is not limited to a few countries, it has become widespread around the world. The growth is being recorded as being at minimum 3% ahead of what was taking place last year. This is demonstrate the upward trend of the market and how mobile ads are featuring into marketing plans around the world.
A lot of companies are stating they are getting massive returns from mobile ads and this is causing them to pour more money into these ads. The more they make, the more they are willing to trust mobile ads as a source of income for them in terms of advertising.
Despite the phenomenal growth of global mobile advertising, it still forms only a small part of total internet advertising, a market which, in 2013, was estimated to be worth nearly $500 billion. However, the total growth, tracking at approximately 3% per year, is being significantly outpaced by mobile advertising.
Advertising has constantly been change as time has gone on and this is one of those changes which are going to render offline marketing increasingly obsolete. It is important to note that offline marketing and general Internet marketing still rule the roost when it comes to advertising budgets around the world. Mobile ads are making a difference and putting a dent into these other avenues, but they are still royalty when it comes to leading the pack.
This impressive growth in mobile advertising reflects the rapidly increasing role of mobile devices as a vital part of advertising, spurred on by operational efficiency as mobile ad campaigns become easier to create and measure. Growth is also driven by an array of developments in the mobile advertising system and the process of reaching large audiences is simplified by consolidation among participants in the market, according to Daniel Knapp, the director of advertising at IHS. He further states that the pervasiveness of mobile consumption has sparked a change in the mindset of marketers.
This desire to pursue mobile ads is not limited to a few countries, it has become widespread around the world. The growth is being recorded as being at minimum 3% ahead of what was taking place last year. This is demonstrate the upward trend of the market and how mobile ads are featuring into marketing plans around the world.
A lot of companies are stating they are getting massive returns from mobile ads and this is causing them to pour more money into these ads. The more they make, the more they are willing to trust mobile ads as a source of income for them in terms of advertising.
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