The analytics company Adomic recently released its top ten list of mobile advertisers for the second quarter of the year. While in the list you will find the usual big techie suspects like Microsoft and Comcast, you will also find the big companies in other industries, including Progressive Insurance, mobile providers AT&T and Verizon, Capital One, LowerMyBills, Toyota and TransUnion.
In terms of advertising creatives, the mobile platform is still lagging behind PC-based internet. Most advertisements that have been released thus far are what you would call not fit for human consumption. There is hope, however, as more web developers are diving head first into the mobile platform, stretching their creativity as they go. We should be able to see a great improvement in mobile ads within the 12 to 24 months.
While there are no quick explanations in the disparity of the rankings it is expected that the gap will close quickly as more and more people are spending more time on their mobile phones than on the computer to access the Internet.
Most mobile ads are still lack the sophistication that PC-based Internet ads are known for. The ads are still not attractive enough for human users. But things are getting better, however, as there are sectors that moving for the standardization of mobile ad units. Although it might kill some creativity, at least it will lessen the mess of mobile ads.
Anyway, as more and more web developers are focusing their efforts on the mobile platform, it will only be a matter of time before we more creativity and experimentation. Hopefully we will see mobile ads that are fit for human consumption within the next 12 to 24 months. In the meantime, however, there's a new set of devices like the smart watch that requires the development of new approaches to marketing and creating advertising creatives.
From the top one thousand mobile advertisers, the majority of campaigns are bought programmatically versus desktop. In terms of percentage points, it comes out at forty percent to thirty seven percent, respectively. It is very likely that the next report will show more creativity from the advertisers, and the spending budgets will make a dramatic shift, as the technology changes. Overall, there is still a major slump in the adoption of mobile ad campaigns.
In terms of advertising creatives, the mobile platform is still lagging behind PC-based internet. Most advertisements that have been released thus far are what you would call not fit for human consumption. There is hope, however, as more web developers are diving head first into the mobile platform, stretching their creativity as they go. We should be able to see a great improvement in mobile ads within the 12 to 24 months.
While there are no quick explanations in the disparity of the rankings it is expected that the gap will close quickly as more and more people are spending more time on their mobile phones than on the computer to access the Internet.
Most mobile ads are still lack the sophistication that PC-based Internet ads are known for. The ads are still not attractive enough for human users. But things are getting better, however, as there are sectors that moving for the standardization of mobile ad units. Although it might kill some creativity, at least it will lessen the mess of mobile ads.
Anyway, as more and more web developers are focusing their efforts on the mobile platform, it will only be a matter of time before we more creativity and experimentation. Hopefully we will see mobile ads that are fit for human consumption within the next 12 to 24 months. In the meantime, however, there's a new set of devices like the smart watch that requires the development of new approaches to marketing and creating advertising creatives.
From the top one thousand mobile advertisers, the majority of campaigns are bought programmatically versus desktop. In terms of percentage points, it comes out at forty percent to thirty seven percent, respectively. It is very likely that the next report will show more creativity from the advertisers, and the spending budgets will make a dramatic shift, as the technology changes. Overall, there is still a major slump in the adoption of mobile ad campaigns.
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