Therefore Your Web Pages Are Your Products...
Make each page of content worthy of your business.
The majority of your web site's pages are significant as every page of your site has an opportunity to be indexed by the search engines. This is Google in the United Kingdom, because it has almost a 90% hold on search activity. In the US it's 61%. You can increase the likelihood of a page being indexed if you can show Google that you have put some thought and rigour into your page content. What this means is producing a page that is providing plenty of unique and engaging content. If a page on your website isn't indexed, you have not managed to satisfy Google enough for it to think your page worthy of being included in their index. What this mean is, they don't think its up to scratch enough to be viewed by their users.
Learn From Your Competition
You can learn a great deal about what might be lacking with your site page by taking a quick look at your competition. The general standard of the pages you visit will tell you about the standards you will need to attain and exceed, if your budget and time allows.
Your Message
A clear message delivered adequately is incomparably better than a poor message delivered well! Having a look at your competition will assist you in deciding how well you will need to deliver your message. Ensure you are clear about what you will be saying and what you will be asking your visitors to do. Think carefully about what words, images and even video would compel a visitor purchase from you instead of one of your competition. When you're clear about your message only then are you able to produce the content.
Your Page Is Your Display Product
Even if you are a service business you still have to treat every single page of your web site as if you're going to put it on a shelf for potential customers to view. If the product you put on show looks shabby no one will purchase it. If the product does not give enough information it's the same thing.
The Factors That Matter To Google
There aren't any mysteries to what Google pays attention to and uses. If you do not pay attention to these factors the prospects of your page being indexed are nearly zero. If your page is not indexed it will NEVER be served up on a search engine results page (SERP). This list contains all of the on-page SEO elements which make up a web page. Some aren't seen by the human eye but they're checked by the search engine crawlers and therefore are critical.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is useful if the URL contains words that have meaning. If it does it'll mean something to a search engine crawler. This is a helpful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' as it gives a good idea about what the topic of the destination page is about. 'www.wd4t.com/node/88' isn't useful yet it's the same page address as the one above, however it's the raw page address. If you are responsible for your page addressing you should make sure the address makes sense to a human and that it directly reflects what a human being and a crawler will find when they visit the page.
Page Title - Times Have Changed
Exactly like the URL the Page Title is crucial and it's definitely a factor that influences how high a page will rank. The Page Title is what appears in the tab of the browser. What you need to include in your page title are words that you need that page to be known for but at the same time you don't want to utilize the same sequence of words on multiple pages. It is vital you avoid duplicate page titles. Google excludes pages from its index if it thinks multiple pages of a site are similar.
H1 Tag - Regard It As Heading 1
H1 implies to a search engine the main title of the content they are crawling. To the human visitor it is the main heading. It should give the reader of the page a clear notion of what the content of the page is really about.
Meta Description - Your Advert
This is unquestionably one of the most disregarded elements and yet it's one of the most significant. It is what Google will serve up if it thinks your content is worthy of appearing in search results. It must be produced with a call to action. If you do not write a Meta Description Google will decide for you what it'll show and this is usually not advisable.
Image File Names And Attributes
Search engines cannot translate what an image is about, they only know that there is an image there. The file name you give to an image helps a search engine determine what the image is about. In addition to this the search engines inspect the alt tag and the title tag fields that can be associated with pictures. These fields provide further chances to tell a search engine what they ought to index a page for.
Word Count - Less Is Not More
It is a fine line between having too many words and having too few. People are often put off by having to read too much , however , they will leave your page if they can't find enough information. What's clear is that Google doesn't like pages that are text deficient. It is very important to organize the words in a way that both keeps the reader engaged and satisfies Google regarding word count.
Conclusion - Make It Good, Make It Count
In summary, as a site owner you should regard your web site pages like you would products you are placing on display. If your products look unappealing you can not expect prospects to be interested in them. The same applies for the search engines.
If you want your internet site pages to be indexed you have to make sure you feed the search engines with what they are searching for from content. If you would like your site pages to be respected by visitors you have to make sure they can see that you have put some effort into producing valuable content.
Make each page of content worthy of your business.
The majority of your web site's pages are significant as every page of your site has an opportunity to be indexed by the search engines. This is Google in the United Kingdom, because it has almost a 90% hold on search activity. In the US it's 61%. You can increase the likelihood of a page being indexed if you can show Google that you have put some thought and rigour into your page content. What this means is producing a page that is providing plenty of unique and engaging content. If a page on your website isn't indexed, you have not managed to satisfy Google enough for it to think your page worthy of being included in their index. What this mean is, they don't think its up to scratch enough to be viewed by their users.
Learn From Your Competition
You can learn a great deal about what might be lacking with your site page by taking a quick look at your competition. The general standard of the pages you visit will tell you about the standards you will need to attain and exceed, if your budget and time allows.
Your Message
A clear message delivered adequately is incomparably better than a poor message delivered well! Having a look at your competition will assist you in deciding how well you will need to deliver your message. Ensure you are clear about what you will be saying and what you will be asking your visitors to do. Think carefully about what words, images and even video would compel a visitor purchase from you instead of one of your competition. When you're clear about your message only then are you able to produce the content.
Your Page Is Your Display Product
Even if you are a service business you still have to treat every single page of your web site as if you're going to put it on a shelf for potential customers to view. If the product you put on show looks shabby no one will purchase it. If the product does not give enough information it's the same thing.
The Factors That Matter To Google
There aren't any mysteries to what Google pays attention to and uses. If you do not pay attention to these factors the prospects of your page being indexed are nearly zero. If your page is not indexed it will NEVER be served up on a search engine results page (SERP). This list contains all of the on-page SEO elements which make up a web page. Some aren't seen by the human eye but they're checked by the search engine crawlers and therefore are critical.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is useful if the URL contains words that have meaning. If it does it'll mean something to a search engine crawler. This is a helpful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' as it gives a good idea about what the topic of the destination page is about. 'www.wd4t.com/node/88' isn't useful yet it's the same page address as the one above, however it's the raw page address. If you are responsible for your page addressing you should make sure the address makes sense to a human and that it directly reflects what a human being and a crawler will find when they visit the page.
Page Title - Times Have Changed
Exactly like the URL the Page Title is crucial and it's definitely a factor that influences how high a page will rank. The Page Title is what appears in the tab of the browser. What you need to include in your page title are words that you need that page to be known for but at the same time you don't want to utilize the same sequence of words on multiple pages. It is vital you avoid duplicate page titles. Google excludes pages from its index if it thinks multiple pages of a site are similar.
H1 Tag - Regard It As Heading 1
H1 implies to a search engine the main title of the content they are crawling. To the human visitor it is the main heading. It should give the reader of the page a clear notion of what the content of the page is really about.
Meta Description - Your Advert
This is unquestionably one of the most disregarded elements and yet it's one of the most significant. It is what Google will serve up if it thinks your content is worthy of appearing in search results. It must be produced with a call to action. If you do not write a Meta Description Google will decide for you what it'll show and this is usually not advisable.
Image File Names And Attributes
Search engines cannot translate what an image is about, they only know that there is an image there. The file name you give to an image helps a search engine determine what the image is about. In addition to this the search engines inspect the alt tag and the title tag fields that can be associated with pictures. These fields provide further chances to tell a search engine what they ought to index a page for.
Word Count - Less Is Not More
It is a fine line between having too many words and having too few. People are often put off by having to read too much , however , they will leave your page if they can't find enough information. What's clear is that Google doesn't like pages that are text deficient. It is very important to organize the words in a way that both keeps the reader engaged and satisfies Google regarding word count.
Conclusion - Make It Good, Make It Count
In summary, as a site owner you should regard your web site pages like you would products you are placing on display. If your products look unappealing you can not expect prospects to be interested in them. The same applies for the search engines.
If you want your internet site pages to be indexed you have to make sure you feed the search engines with what they are searching for from content. If you would like your site pages to be respected by visitors you have to make sure they can see that you have put some effort into producing valuable content.
About the Author:
Mark Byers is the Managing Director of WD4T. Mark has had an involvement with the web for more than 20 years and specializes in optimizing websites to gain more visitors and convert those visitors into clients. As well as for WD4T and it's clients, he also provides consultancy services to a variety of digital agencies. Mark has published many articles on strategy and planning, website design and optimization.
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